Both must captivate users and provide value. Creating maximum excitement and the ultimate user experience requires combinations of technologies, know how and experiences. MIT has many software designers and engineers with game industry DNA, leveraging what they know in business applications as well as games.
Smartphones, a necessary part of our daily lives, comprise our major development platform. Their "close and personal" form factor and "always on" status distinguishes usage from PCs. That is why Smartphone apps require a more intuitive UI and well-thought-out design.
MIT, with our "Game DNA", is constantly moving toward New Horizons in smartphone applications.
Mobile Device “Smart” Payment Services provide incredible opportunities. These payment services are projected to exceed US$850 Billion by 2020.
To address these opportunities we are expanding development into smart payment and location/context sensitive applications.